01905cam a2200325 a 4500
14223119
OSt
20140321142357.0
060110s2006 nyua b 001 0 eng
2006000695
0071470425 (alk. paper)
LBS
658.827
22
STI-S 2006 800083
Stiff, Dan.
Sell the brand first :
how to sell your brand and create lasting customer loyalty /
by Dan Stiff.
New York :
McGraw-Hill,
c2006.
xx, 262 p. :
ill.
24 cm.
Includes bibliographical references (p. 249-250) and index.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
Branding (Marketing)
Customer relations.
Consumer satisfaction.
Customer loyalty.
Brand name products
Social aspects.
Table of contents only
http://www.loc.gov/catdir/toc/ecip066/2006000695.html
Contributor biographical information
http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
Publisher description
http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html
ddc
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LBSL
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SHELF 82
2009-09-03
Galaxy Book
295.00
3809
658.827 STI-S 2006 800083
800083
2014-03-21 00:00:00
C1
2014-03-21
BK
0
0
ddc
0
0
BK
LBSL
LBSL
SHELF 82
2009-09-03
Galaxy Book
295.00
3809
658.827 STI-S 2006 800084
800084
2014-03-21 00:00:00
C2
2014-03-21
BK
6649
6649