TY  - BOOK
AU  - Thibeault,Jason
AU  - Wadsworth,Kirby
TI  - Recommend This!: Delivering Digital Experiences that People Want to Share 
SN  - 9781118836699 (hbk.)
U1  - 658.872 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Viral marketing
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 237-246) and index
ER  -