Shimp, Terence A.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications /
Advertising, promotion, and supplemental aspects of integrated marketing communications
Terence A. Shimp.
- 6th ed.
- Mason, Ohio : Thomson South-Western, c2003.
- xxi, 650 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0030352711
2002071957
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 / SHI-A 2003 806191