Onaindia, Carlos Martinez  . <br/><br/>
Designing B2B Brands :  lessons from Deloitte and 195,000 Brand Managers / 
Carlos Martinez Onaindia & Brian Resnick. 
 - Hoboken, N.J. :  Wiley,  c2013. 
 - xiii, 209 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118457474 (cloth) 
<br/><br/><label>LCCN: </label>2012039446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Brand name products--Management.<br/>Corporate image.<br/>Logos (Symbols)--Design<br/>Trademarks--Design.
<br/><br/><label>Dewey Class. No.: </label>658.827  / ONA-D 2013 815538