TY  - BOOK
AU  - Buckingham,Ian P.
TI  - Brand Champions : How Superheroes Bring Brands to Life: how superheroes bring brands to life 
T2  - Bring yourself to work
SN  - 9780230220324 (hardback)
U1  - 658.827 22
PY  - 2011///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Case studies
N1  - Includes bibliographical references and index; Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition
N2  - "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
UR  - http://www.netread.com/jcusers/1388/2264681/image/lgcover.9780230220324.jpg
ER  -