TY  - BOOK
AU  - Kapferer,Jean-Noël
AU  - Kapferer,Jean-Noël
TI  - The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 
SN  - 0749442832
U1  - 658.8343 22
PY  - 2004///
CY  - London, New Delhi, Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; Rev. ed. of: Strategic brand management. [1994?], c1992
ER  -