TY  - BOOK
AU  - Levine,Michael
TI  - A Branded World: Adventures in Public Relations and the Creation of Superbrands 
SN  - 0471263664
U1  - 659.20973 21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Brand name products
KW  - United States
KW  - Public relations
N1  - Includes bibliographical references (p. 253) and index
UR  - http://www.loc.gov/catdir/bios/wiley044/2002192262.html
UR  - http://www.loc.gov/catdir/description/wiley037/2002192262.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002192262.html
ER  -