TY  - BOOK
AU  - MacInnis,Deborah J.
AU  - Park,C.Whan
AU  - Priester,Joseph W.
ED  - Society for Consumer Psychology.
TI  - Handbook of Brand Relationships
SN  - 9780765623577 (alk. paper)
U1  - 658.827 22
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Relationship marketing
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Customer relations
N1  - "Society for Consumer Psychology"--Cover; Includes bibliographical references and indexes
ER  -