Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. - Armonk, N.Y. : M.E. Sharpe, c2009. - xxi, 424 p. : ill. ; 27 cm. "Society for Consumer Psychology"--Cover. Includes bibliographical references and indexes. ISBN: 9780765623577 (alk. paper) 0765623579 (alk. paper) LCCN: 2008053551 Subjects--Topical Terms: Relationship marketing.Brand choice.Branding (Marketing)Customer relations. Dewey Class. No.: 658.827 / HAN- 2009 802199