Ries, Al. The 11 Immutable Laws of Internet Branding / Eleven immutable laws of Internet branding Al Ries and Laura Ries. - 1st ed. - India : New York : Profile Books, HarperBusiness, c2000. - viii, 175 p. ; 20 cm. Includes index. ISBN: 0060196211 (alk. paper) 1861976003 LCCN: 99086018 Subjects--Topical Terms: Internet marketing.Branding (Marketing) Dewey Class. No.: 658.84 / RIE-I 2000 804189