TY  - BOOK
AU  - Sengupta, Subroto.
TI  - Brand Positioning : : Strategies for Competitive Advantage 
SN  - 0074624016
U1  - 658.827 22
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Product management -- India.
KW  -  Marketing -- India.
KW  -  Advertising -- Brand name products.
N1  - Index
ER  -