Lovelock, Christopher H. <br/><br/>
Services Marketing :   Australia and New Zealand / 
Christopher H Lovelock; Paul Patterson; Rhett H Walker. 
 - Sydney:  Prentice Hall,  c1998. 
 - xi, 570 p.;  ill.;  24 cm. 
<br/><br/>Index. 
<br/><br/><label>ISBN: </label>0724811230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Australia -- Marketing.  <br/>Service industries -- New Zealand -- Marketing.       <br/>Customer services -- Australia -- Marketing.  
<br/><br/><label>Dewey Class. No.: </label>658.800994  / LOV-S 1998 800361