TY  - BOOK
AU  - Anderson, James C.
ED  - Narus, James A.
ED  - Narayandas, Das.
ED  - Seshadri, D.V.R.
TI  - Business Market Management (B2B): Understanding, Creating, and Delivering Value
SN  -  James C. Anderson
U1  - 658.8 23
PY  - 2012///
CY  - Delhi ,India
PB  - Pearson
KW  - Industrial marketing
ER  -