Westwood,John. <br/><br/>
The Marketing Plan:  A step-by-step guide/ 
John Westwood. 
 - 3rd ed. 
 - London:  Kogan Page,  c2002. 
 - v,218p.:  ill.;  23cm. 
<br/><br/>include index 
<br/><br/><label>ISBN: </label>0749437480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES-M 2002 804520