TY  - BOOK
AU  - Tellis,Gerard J.
AU  - Golder,Peter N.
TI  - Will & vVsion: How Latecomers Grow to Dominate Markets 
SN  - 007137549X (acidfree paper)
U1  - 658.800973 21
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Brand name products
N1  - Includes bibliographical references (p. [315]-330) and index
UR  - http://www.loc.gov/catdir/bios/mh041/2001044001.html
UR  - http://www.loc.gov/catdir/description/mh024/2001044001.html
ER  -