Tellis, Gerard J.,  1950- <br/><br/>
Will & vVsion :  How Latecomers Grow to Dominate Markets / 
 Will and vision 
Gerard J. Tellis and Peter N. Golder. 
 - New York :  McGraw-Hill,  c2002. 
 - xv, 340 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [315]-330) and index. 
<br/><br/><label>ISBN: </label>007137549X (acidfree paper) 
<br/><br/><label>LCCN: </label>2001044001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Brand name products--United States.
<br/><br/><label>Dewey Class. No.: </label>658.800973  / TEL-W 2002 804148