Greenley, Gordon E. <br/><br/>
The Strategic and Operational Planning of Marketing / 
Gordon E. Greenley. 
 - London ;  New York :  McGraw-Hill Book Co.,  c1986. 
 - xii, 252 p. :  ill. ;  25 cm. 
 - The McGraw-Hill marketing series .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0070841543 : 
<br/><br/><label>LCCN: </label>85023298  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / GRE-S 1986 804145