Sarin, Sharad. <br/><br/>
Strategic Brand Management for B2B Markets :  A Road Map for Organizational Transformation / 
Sharad Sarin. 
 - New Delhi :  Thousand Oaks, Calif. :  Response Books ;  Sage Publications,  2010. 
 - xix, 262 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [249]=253) and index. 
<br/><br/>Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. 
<br/><br/><label>ISBN: </label>9788132105220 (PB) 
<br/><br/><label>LCCN: </label>2010034410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Product management.<br/>Branding (Marketing)--India.<br/>Brand name products--Management--India.<br/>Product management--India.<br/>Industrial marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAR-S 2010 805389