Ryan, Christopher, 1954-

High Performance Interactive Marketing : New Techniques and Technologies for Winning and Keeping Customers / Christopher Ryan ; foreword by Denny Hatch. - 1st Indian ed - Evanston, Illinois : New Delhi : Racom Communications, Viva Books, 2002. - xviii, 294 p. ; 23 cm.

0970451504 8176492493

GBA1-X2234


Interactive marketing.
Marketing--Computer network resources.

658.8 / RYA-H 2002 804108