TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic Marketing Management: Planning, Implementation, and Control 
T2  - The Marketing series
SN  - 8176490709
U1  - 658.802 22
PY  - 1999///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing
KW  - Management
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references (p. 616-634) and index
ER  -