Wilson, R. M. S. <br/><br/>
Strategic Marketing Management :  Planning, Implementation, and Control / 
Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. 
 - 2nd ed 
 - New Delhi ;  Viva Books,  1999. 
 - xx, 827 p.;  ill. ;  29 cm. 
 - The Marketing series. .
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references (p. 616-634) and index. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL-S 1999 804121