Strategic marketing communications new ways to build and integrate communications / [electronic resource] :
Paul Smith, Chris Berry, Alan Pulford.
- Rev. ed.
- London ; Dover, N.H. : Kogan Page, c1999.
- xii, 300 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.