Kerin, Roger A. <br/><br/>
Strategic Marketing Problems :  Cases and Comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  New Delhi :  Prentice Hall,  Pearson,  c2011. 
 - xi, 708 p. :  ill., maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. 
<br/><br/><label>ISBN: </label>9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE) 9788131755310 
<br/><br/><label>LCCN: </label>2009019796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER-S 2011 805343