Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 6th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c2001. 
 - xx, 876 p. :  ill. (some col.), maps ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 851-858) and indexes. 
<br/><br/><label>ISBN: </label>0072315571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET-M 2001 804046