TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 9780132390026  
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Pearson/Prentice Hall, Pearson Education
KW  - Marketing
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes
ER  -