Palmer,Adrian. <br/><br/>
Principles of Services Marketing/ 
Adrian Palmer. 
 - 3rd ed. 
 - London:  McGraw Hill,  c2001. 
 - xvi,516p.:  ill.;  23cm. 
<br/><br/>index of subject 
<br/><br/><label>ISBN: </label>0077097483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL-P 2001 801861