Essentials of marketing
a global-managerial approach
Perreault, William D.
creator
McCarthy, E. Jerome (Edmund Jerome)
text
bibliography
mau
Boston, Mass
McGraw-Hill/Irwin
c2006
2006
10th ed.
monographic
eng
xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
William D. Perreault, Jr., E. Jerome McCarthy.
Includes bibliographical references and indexes.
Marketing
658.8 PER-E 2006 802833
McGraw-Hill/Irwin series in marketing
0072935898 (alk. paper)
2005043864
050330
20201027124259.0
13915680