TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0075610337
U1  - 658.8 22
PY  - 2002///
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Management
ER  -