TY - BOOK AU - Moore,Geoffrey A. TI - Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers SN - 0887305199 : U1 - 658.8 20 PY - 1991/// CY - [New York, N.Y.] PB - HarperBusiness KW - Selling KW - Technology KW - High technology industries KW - Marketing N1 - Includes index ER -