Marconi, Joe.

Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. - Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001. - x, 244 p. : ill. ; 24 cm.

Includes bibliographical references (p. 235-237) and index.

0658001388

00038000


Target marketing.

658.8 / MAR-F 2001 804092