TY  - BOOK
AU  - Fifield,Paul
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic Marketing Management: Planning and Control, Analysis and Decision 
T2  - The marketing series
SN  - 0750619902
U1  - 658.8 20
PY  - 1999///
CY  - London, Boston, New Delhi
PB  - Butterworth-Heinemann, Viva Books
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Decision making
N1  - Includes index; 'Published on behalf of the Chartered Institute of Marketing.'; 'Diploma syllabus'
ER  -