Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 3rd ed. 
 - Hoboken, NJ :  Wiley,  c2004. 
 - xxii, 694 p. :  ill. (some col.), maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9812530991 
<br/><br/><label>LCCN: </label>2003283840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>Dewey Class. No.: </label>658.848  / KOT-G 2004 804066