Krishnamacharyulu, C. S. G. Rural Marketing Text and Cases / C.S.K Krishnamacharyulu,Lalitha,Ramakrishnan. - New Delhi: Pearson, c2002. - x,397p.; ill.; 24cm. ISBN: 8178085763 Subjects--Topical Terms: Rural developmentMarketing Dewey Class. No.: 658.8 / KRI-R 2002 800346