TY  - BOOK
AU  - Jain,N.C.
AU  - Jain,Saakshi.
TI  - Textbook of Marketing Management
SN  - 8174732616
U1  - 658.8 22
PY  - 2004///
CY  - Delhi
PB  - AITBS
KW  - Marketing Management
N1  - include subject index
ER  -