Kotler,Philip. <br/><br/>
Marketing Management/ 
Philip Kotler. 
 - 11th ed. 
 - New Delhi:  Pearson,  c2003. 
 - xxix,737p.:  ill.;  25cm. 
<br/><br/>include subject index 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M 2003 804559