Cohen, William A.,  1937- <br/><br/>
The marketing plan / 
William A. Cohen. 
 - 5th ed. 
 - Hoboken, NJ :  J. Wiley & Sons,  c2006. 
 - xviii, 350 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 345-346) and index. 
<br/><br/><label>ISBN: </label>047175529X (pbk. : alk. paper) 9780471755296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / COH-M 2006 804031