TY - BOOK AU - Aaker, David A. TI - Multivariate Analysis in Marketing: Theory and Application SN - 0534000169 U1 - 658.800182 22 PY - 1971///] CY - Belmont, Calif. PB - Wadsworth Pub. Co. KW - Marketing KW - Mathematical statistics N1 - Bibliography: p. 351 ER -