Multivariate Analysis in Marketing:  Theory and Application / 
Edited by David A. Aaker. 
 - Belmont, Calif.,  Wadsworth Pub. Co.  [1971] 
 - ix, 358 p.  illus.  24 cm. 
<br/><br/>Bibliography: p. 351. 
<br/><br/><label>ISBN: </label>0534000169 
<br/><br/><label>LCCN: </label>70172073  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Mathematical statistics.
<br/><br/><label>Dewey Class. No.: </label>658.800182  / MUL- 1971 803885