TY  - BOOK
AU  - Malhotra, Naresh K.
ED  - Dash, Satyabhusan.
TI  - Marketing Research: An Applied Orientation 
SN  - 9789353433291
U1  - 658.83 23
PY  - 2019///
CY  - India
PB  - Pearson
KW  - Marketing research
KW  - Methodology
KW  - Consumers
KW  - Research
N1  - Notes, Glossary, Index
ER  -