Gupta, Vipin.

Business Policy and Strategic Management : Concepts and Applications / Vipin Gupta, Kamala Gollakota, R. Srinivasan. - New Delhi: Prentice-Hall, c2005. - xx, 611 p.; ill. ; 24 cm.

Index.

8120328620


Business planning.
Strategic planning.

658.4012 / GUP-B 2005 803492