BATESON,JOHN E.G. <br/><br/>
SERVICES MARKETING 
JOHN E.G. BATESON 
 - 4TH 
 - INDIA:  CENGAGE LEARNING,  2012. 
 - XVII,468p.;  24cm. 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT-S 2012 1001499