Cassell, Catherine,

Conducting Research Interviews : For Business and Management Students / Catherine Cassell. - Los Angeles: Sage, c2015. - x, 96 pages : illustrations ; 25 cm. - Mastering business research methods . - Mastering business research methods. .

Includes bibliographical references (pages 85-92) and index.

1 Introduction -- 2 Understanding Research Interviews -- 3 Basic Components of Research Interviews -- 4 Conducting Research Interviews -- 5 Examples of Research Interviews -- 6 Conclusions.

From the publisher. Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark NK Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps.

9781446273555 1446273555 9781446273548 (hbk) 1446273547 (hbk)

GBB4E5476 bnb

016974802 Uk


Business--Research--Methodology.
Management--Research--Methodology.
Interviewing.
Qualitative research.
Business--Research--Methodology.
Interviewing.
Management--Research--Methodology.
Qualitative research.
Företagsekonomi--forskning.
Intervjuteknik.

650.0723 / CAS-C 2015 815030