TY  - BOOK
AU  - Kotler, Philip.
ED  - Keller, Kevin Lane.
TI  - Marketing Management: Philip Kotler, Kevin Lane Keller
SN  - 9781292092621
U1  - 658.8 23
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing--Management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Europe
KW  - Market surveys
KW  - New Zealand
KW  - Australia
N1  - Appendix,
Endnotes,
Glossary,
Index
ER  -