Kotler, Philip. <br/><br/>
Marketing Management /  Philip Kotler, Kevin Lane Keller. 

 - 15th Global Edition. 
 - Boston:  Pearson,  c2016. 
 - 832p:.  ill;.  28 cm. 
<br/><br/> Appendix,<br/>Endnotes,<br/>Glossary,<br/>Index. 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer behavior.<br/>Internet marketing.<br/>Europe.<br/>Market surveys.<br/>New Zealand.<br/>Australia.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M 2016 815044