TY  - BOOK
AU  - Evans,David S.
AU  - Schmalensee,Richard
TI  - Catalyst code: the strategies behind the world's most dynamic companies 
SN  - 9781422101995 (alk. paper)
U1  - 658.046 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Multi-sided platform businesses
KW  - Strategic alliances (Business)
N1  - Includes bibliographical references (p. 207-216) and index; What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code
UR  - http://www.loc.gov/catdir/toc/ecip074/2006034707.html
ER  -