Kotler, Philip.

A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. - 4th ed. - INDIA Pearson Education, 2011 - 384 p. : 26cm.

"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.

Includes bibliographical references and index.

Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.


Marketing--Management.
Marketing--Management--Case studies.
Marketing--Management--Computer simulation.

658.8 / KOT-A 2011 905064