Kotler, Philip. <br/><br/>
Principles of Marketing [CD] / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999. 
 - 1 disc:  4 3/4  Optical disc 
<br/><br/> Independent cd 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95. 
<br/><br/><label>ISBN: </label>0139570022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P 1999 804954