TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing [CD]
SN  - 8120314905
U1  - 658.8 22
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - " ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv
ER  -