Kotler, Philip. <br/><br/>
Principles of Marketing [CD] / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - New Delhi :  Prentice Hall,  c1999. 
 - 1 Disc:  4 3/4  Digital CD 
<br/><br/> " ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95. 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P 1999 804943