TY  - BOOK
AU  - w.mullins john,c.walker,jr orville
TI  - marketing manaegment a strategic decision making approach
SN  - 9781259097201
U1  - 658.8 23
PY  - 2013///
CY  - india
PB  - mcgraw hill
KW  - marketing management a strategic decision making approach management sciences
ER  -